About Us

Love Fresh Berries is a year-round campaign funded by British Summer Fruits

British Summer Fruits represents UK and overseas berry growers, and works with industry experts and leading UK supermarkets and retailers to bring you the best strawberries, raspberries, blackberries, blueberries and cherries. 

The Love Fresh Berries campaign, which shares the latest information and facts with berry fans, is a year-round campaign funded by British Summer Fruits, the industry body that represents 95% of our berry growers.

Love Fresh Berries showcases the health benefits, versatility and all-round availability of berries in the UK with the objective of growing demand for fresh berries by introducing new consumers, and increasing the frequency of purchase.